Making a Better World For Animals
Animals Now (formerly Anonymous for Animal Rights) is an Israeli non-profit organization, founded in 1994, with the sole purpose of creating a better world for animals.
We focus our activities in the following areas:
We Led Israel to the End of the Cage Age
We initiated a campaign which led to groundbreaking regulations, banning the use of cages in the egg industry, reducing the suffering of millions of animals. Our long-running struggle included intense political and legal activities, large public awareness campaigns, and corporate outreach.
Ban on Force-Feeding Ducks and Geese in Israel
We got the Israeli Supreme Court to rule that the force-feeding of ducks and geese violates the Animal Protection Act, and the entire industry was shut down.
We Put an End to Animal Circuses
We led a public campaign which brought about a ban on circuses using wild animals from entering Israel. In certain city jurisdictions all shows that involve animals of any kind were banned.
We Put an End to the Fur Trade in the Israeli Fashion Industry
For years we have promoted legislation to stop the fur trade. Thanks to the fight we led, the Ministry of Environmental Protection has approved an amendment to wildlife protection regulations - banning wildlife fur trade in the fashion industry.
No More Experiments on Animals in Schools
Our petitions, protests, letters and persistent action led the Ministry of Education to ban animal dissection in biology classes.
Bans on Animal Abuse in the Meat Industry
Prohibiting veal crates, limiting confinement of sows in gestation crates, preventing dehorning of cows without anesthesia, and more.
We Created a Supportive Framework for Going Vegan
We guide hundreds of thousands of people worldwide to try a plant-based diet over a period of 22 days, accompanied by a team of experienced volunteers and professional clinical dietitians.
Meet our Superheroes
Challenge 22 Director
Organization Development Consultant
Head of Policy and Campaigns
Web Team Leader &
Activity Groups Manager
Lee Rozenberg Cang