Making a Better World For Animals
Animals Now (formerly Anonymous for Animal Rights) is an Israeli Non Profit Organization, founded in 1994, with the sole purpose of creating a better world for animals.
We focus our activities in the following areas:
Investigations
Exposing cruelty in factory farms
Legislation
Promoting legislation to protect animals
Challenge 22
Helping people go vegan
Education
Nurturing compassion in younger generations
Grassroots Activity
Raising public awareness about the reality of animals
Our Achievements
Ban on Force-Feeding Ducks and Geese in Israel
We got the Israeli Supreme Court to rule that the force-feeding of ducks and geese violates the Animal Protection Act, and the entire industry was shut down.


Bans on Animal Abuse in the Meat Industry
Prohibiting veal crates, limiting confinement of sows in gestation crates, preventing dehorning of cows without anesthesia, and more.
No More Experiments on Animals in Schools
Our petitions, protests, letters and persistent action led the Ministry of Education to ban animal dissection in biology classes.


We Put an End to Animal Circuses
We led a public campaign which brought about a ban on circuses using wild animals from entering Israel. In certain city jurisdictions all shows that involve animals of any kind were banned.
We Created a Supportive Framework for Going Vegan
We guide hundreds of thousands of people worldwide to try a plant-based diet over a period of 22 days, accompanied by a team of experienced volunteers and professional clinical dietitians.


And We’ve Done Much More!
Meet our Superheroes

Noam Biel
Challenge 22 Director

Sahar Riemer
Organization Development Consultant

Shira Hertzanu
Spokesperson

Hila Keren
Head of Policy and Campaigns

Reut Horn
Executive Director

Avimor Hadad
Video Manager

Issac Shushan
Resource Manager

Efrat Eyal
Web Team Leader

Masha Zobel
Administrative Coordinator

Roni Furstenberg
The Israeli Veg Site Manager &
Activity Groups Manager

Rotem Eyal
Education Director

Omer Ginzburg
Education Director
Board Members

Atar Abramson

Neta Rosenthal

Tal Livne

She Needs You Now
Your donation will help end their suffering