Our outreach chapters organized dozens of events throughout Israel and hosted an Animal Rights Day at the Hebrew University of Jerusalem. We also participated in Pride marches in Jerusalem, Tel Aviv, and Haifa; the Vegan Fest, the world’s largest vegan festival organized by Vegan Friendly, an Israeli vegan non-profit; and the White Night events in Tel Aviv. At these events we signed up hundreds of new participants for Challenge 22.
We kept amplifying the voices of animals online, across the more than 20(!) different Hebrew, Arabic, and English websites we run, which reached over 1.8 million users this year. We upgraded our main website, the Israeli Vegetarian and Vegan site, adding new pages, including a massive database of vegan products found in supermarkets and health food stores. We added new recipes and collaborated with talented social media influencers. Thousands of people signed up to receive our newsletter offering recipes and tips, while our updated blog attracted tens of thousands of visitors this year. Our article "What is the most dangerous animal in the world?" (in Hebrew) topped all popular related searches on Google.
Across all languages, our Facebook, Instagram, and other social media pages collectively reached over 26 million views. We uploaded 7 full-length videos and 70 shorts on YouTube, which received more than 2 million views, and on TikTok we reached about 18 million views.
This year, Animals Now content was featured on various media channels across television and radio, including some of Israel’s most popular news channels and websites. Our activists were interviewed on live shipments, the environmental damage of the meat industry, Challenge 22, our legal battles, and even the 20th anniversary of the landmark High Court ruling that banned the force-feeding of geese – after a long fight by Animals Now.